Assertive Communication

In the organizational context, assertive communication results in better performance, better company atmosphere, better sharing of ideas, open communication, stress free work environment and innovation. Organizations benefit immensely by assertive people rather than aggressive or passive employees.

This program is to help you to act assertively, fairly and with empathy and be an effective communicator.

Assertiveness is a skill regularly referred to in social and communication skills training. Being assertive means being able to stand up for your own or other people’s rights in a calm and positive way, without being either aggressive, or passively accepting ‘wrong’. Assertive individuals are able to get their point across without upsetting others, or becoming upset them.

Program Objectives

  • To help you understand the difference in assertive and aggressive behavior
  • To help you make a positive first impression
  • To help you turn negative thoughts into positive ones
  • To help you make requests so they can get what they want
  • To help you find ways of connecting with people.

Target Audience

All employees


  • You see the value in your opponent and in their position, and can quickly find common ground.
  • You feel empowered to do whatever it takes to find the best solution.
  • You know you have personal power and you don't feel threatened or victimized when things don't go as planned or expected.
  • You get things done because they know they can.
  • Reviews your behavior for better credibility.
  • Effective communication with team members and stakeholders